How to create your clothing brand?

1. Understanding the textile market

It is necessary to know the market before you start creating your clothing brand.The first step is to carry out a market study which will validate or not your creation project and which will then allow you to position yourself on the market .


The project takes shape, you know where to lead it, you have mapped out the route to follow. Then launch a market study , to check the validity of your idea in “real life”.Observe the competition, the purchasing habits and tastes of your target in terms of clothing, discuss with designers, multiply encounters… be careful, remain silent about your own brand. It is a question of being curious and very observant, of multiplying documentary research and field studies, focusing on the following points:

The market: size, growth, cycle, profitability…

Competition: direct or indirect, market share, growth and annual figures…

Suppliers and distribution: who are they? how do they work?The regulations applicable to the marketed product.Market research has the advantage of breaking down all prejudices and beliefs , to reveal if the project is really worth launching: then, is the world waiting for you?

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Positioning yourself in the textile market

Sportswear, chic, luxury, casual… what type of clothing do you want to create? Who are you going to offer them to? Who will be your customers? Before drawing the models that will be all the rage, it is advisable to draw the lines of the project, and to clearly distinguish the contours.

A well-defined positioning is essential to create its first collections, and especially to build the identity of the brand . Your positioning situates you on the market, allows you to identify your competitors.

2. Clothing brand identity

After having apprehended and understood the textile market, it is necessary to define all the elements that will contribute to the identity of your brand. 

The brand name is also very important. The name of your brand must be original but always consistent with the clothes you want to create but also with your future customers. A catchy name will tend to make an impression more than a banal name.

There are many competitors, how do you stand out? Once the positioning is well defined, it is wise to look at the competition : operation, ranges offered, communication strategy… and you, what are you going to tell?

The identity of the brand is what it evokes for the customer. A catchy name, an unforgettable logo, a graphic charter that tells a whole universe… Once determined, the brand must be registered as soon as possible with the INPI, to be protected.

For the INPI, the trademark is a “sign” : it can be a logo, a name, a word, numbers, letters, a slogan…be careful, not all signs can be protected. In addition, it is not possible to choose a trademark if it already exists: when choosing a name, remember to check that it has not already been registered.

3. Human and material needs

Human and material needs are often ignored or rushed before the creation of a society. However, it is more important to be able to apprehend them, to accept their necessity as well as to quantify them.

The staff

Creating a clothing brand can hardly be done alone. Human needs will be part of the financing plan that you will have to draw up later to assess your capital and your need for financing at the start of your activity.

Do not forget the presence of photographers, developers for your site, a community manager (presence on social networks), a marketing manager, … which will also cost you money but which are essential for the success of your clothing brand.

Material needs

Material needs can be divided into two sub-categories:

Fabrics, sewing materials must be chosen with care. The care of your suppliers is paramount. It is therefore advisable to inquire about the quality of textiles and materials. It is better to take your time to choose your suppliers than to sign a commercial contract with the first supplier.

The workshop, the shop is another need more than necessary. You have the option of either joining a workshop or using a freelance workshop.

 4. The business plan and financing

 The importance of the business plan

 Writing a business plan is an essential step before starting a business .

Your idea has its place, and the brand is more than promising: it’s time to get started, starting with the sinews of war: the financial question. Tea Business plan for “financing plan” is the first “official” act of creating your brand . It must demonstrate that the project is viable in the long term.

All the elements established previously will be used to build the business plan. This puts things in a clear and quantified way. It presents the people involved in the adventure and their role, the brand’s clothing, the market, the competition…

The business model must prove the brand’s ability to create value, and its profitability . It is necessary to take into account the sources of income, and the points of expenditure, as well as all the actors of the chain, from the design of the garment to its sale through its manufacture. Now is the time to consider salaries and the brand’s pricing policy.

In summary, the business plan has 3 main goals , it must allow you to:

validate the financial viability of your project,assess funding needs,

project yourself at the beginning of your activity.