You are now determined to create your clothing brand and now all you have to do is get started for good. To do this and to move forward in the best possible conditions, discover the 10 essential steps to follow to create your clothing brand.
1. Do market and competition research
This very first step is essential and is common to any entrepreneur who launches a business, regardless of their preferred sector. By doing market research, you put all the chances of success on your side. You will learn to better understand your sector, the needs and expectations of your target, but also to measure the risks and thus adapt your brand or product to ensure success. Similarly, it is equally essential to conduct a study of the competition. This will bring you additional keys to better stand out.
2. Check the laws surrounding your activity
This is probably not the most exciting and certainly not the most creative phase of your adventure, but it is nevertheless imperative to go through it. Before you jump headlong into creating your brand, be sure to check all the laws and regulatory aspects relating to your industry.The creation of clothing brands is however little regulated, apart from the labelling which must include the composition and the percentages of the textile fibres, there are few obligations. You will also have to ensure that you file your trademark with the INPI.
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3. Choose between manufacture and resale
This choice will be completely personal to you and must be made after having carried out a long reflection, because making the choice of manufacture implies a completely different work and different partners than for resale . Creating your clothing brand does not necessarily mean that you will absolutely have to manage all the stages of creation, it is quite possible to launch a clothing collection without making it from A to Z and it is not impossible to launch a brand without having a notion of couture or styling.Being a retailer, even if it requires less creativity and technical skills than designing and making your own clothes, still involves having a look at very cutting-edge trends and good knowledge of the fashion world. . In this case, you will have to find a wholesaler as well as a textile customization workshop. Note that there are also textile workshops which are both wholesalers and printers.
4. Find the right suppliers
Whether you have chosen to make your creations yourself or whether you prefer to go through an external manufacturer, you will have to find the ideal supplier , that is to say the one who best meets all your criteria. To do this, you can of course start by carrying out a first search on the internet, but you risk spending a lot of time there. To save time and be certain of finding a reputable supplier, it is best to use word of mouth and try to obtain recommendations from other players in your sector. Of course, you will come face to face with professionals who will jealously guard the names of their suppliers, but it is certain that you will eventually come across a colleague who will gladly share his good tips.
It can also be interesting, if you can, to go to trade fairs in your sector in order to make direct contact with manufacturers.
5. Create your business and register your trademark
You have made good progress in your project and you will finally be able to get down to business and create your business and register your brand.To create your business, you must start by deciding which legal status is best suited to your project. If you are alone in business, it is for example quite possible to start with a self-entrepreneur status , however the turnover thresholds can very quickly become restrictive if your brand takes off quickly. The EURL (Unipersonal Limited Liability Company) and SASU (Single-Personal Simplified Joint Stock Company) statutes can allow you more flexibility. If you would like to undertake a joint venture, you can then turn to the SAS (Simplified Joint Stock Company) and SARL (Limited Liability Company) statutes.
As for trademark registration, this is also a must before you start, because filing your trademark with the INPI will guarantee that it is protected. For a period of 10 years, you will be assured of being the only one able to use your brand and market your products and to be protected against counterfeiting.
To register your trademark, you will have to start by checking that the name you have chosen has not already been registered in a sector of activity similar or close to yours. Once this verification has been carried out, you will be able to register your trademark for good. To do this, you must go to the INPI (National Institute of Industrial Property) website and complete an online form (or in its paper version), you will then receive an acknowledgment of receipt accompanied by the national number of deposit. The filing will then be published in the BOPI, the Official Bulletin of Industrial Property. Please note that the INPI must first examine your request and may refuse to access it or raise objections. Once your trademark has been validated by the INPI, you will finally receive your registration certificate.
6. Decide on a production and storage location
This choice will naturally arise from your decision to manage the manufacture of your clothes yourself or to prefer to go through a resale system. Indeed, if you choose to internalise the manufacture of your clothes, you will then need to have sufficient space for storage, but also a workshop to make your collections. If you are lucky enough to have enough space to dedicate to your activity at home, you will not need to dedicate a budget to renting a place, on the other hand, if your place of life does not allow you to set up your business there, you will therefore have to start looking for premises. If this option requires an additional financial investment.During our discussions with Prune, creator of the clothing brand Les Petites Jupes de Prune , the latter explained to us that she had started her first collections in a small 9m2 studio housed under the roofs of Paris. 10 years later, it has a space in the heart of the capital of 180m2!
7. Go in search of funding
If you have a limited budget to invest in your brand, but you have big ambitions for it, you will most likely have to turn to external funding to provide your project with the means it deserves. For this, several options are available to you. You can start by looking around for local help; it is not uncommon for entrepreneurs to find support from their region. If you can, do not hesitate to ask for help from your relatives, many young entrepreneurs try this option called “love money”.Of course, it is also very interesting if you want to raise substantial funds to appeal to investors (also called “business angels”) or go through a crowdfunding campaign