Microsoft Dynamics 365 CRM Integrations: A Complete Guide

Microsoft 360 CRM

Microsoft Dynamics 365 CRM is a powerful customer relationship management (CRM) software that helps businesses manage sales, marketing, customer service, and other operations. A key feature of Dynamics 365 is its ability to integrate with other business systems and applications. Integrations allow Dynamics 365 CRM to share data and processes with other tools, enhancing productivity and efficiency.

Why Integrate Dynamics 365 CRM?

There are several benefits to integrating Dynamics 365 CRM:

  • Access more data sources – Integrations allow Dynamics 365 CRM to pull data from other systems like ERPs, marketing automation, accounting software etc. This provides more comprehensive information on customers.
  • Eliminate manual data entry – Manual data entry between systems is time-consuming and prone to errors. Integrations automatically transfer data between applications.
  • Enhanced reporting and analytics – With data integrated from multiple systems, businesses can run in-depth reports and analytics to generate better insights.
  • Improved business processes – Integrations allow seamless workflows between Dynamics 365 CRM and other tools. This saves time and boosts productivity.
  • Single source of truth – Integrations ensure data is consistent and up-to-date across all connected systems. This creates a single source of truth.

Common Dynamics 365 CRM Integrations

Dynamics 365 CRM can be integrated with a vast range of applications and systems. Some common integrations include:

ERP Systems

Integrating Dynamics 365 CRM with ERP systems like Microsoft Dynamics 365 Finance, SAP, Oracle NetSuite etc. syncs customer data, sales orders, invoices, inventory, and more between the systems.

Marketing Automation Platforms

Integrating Dynamics 365 CRM with marketing automation tools like HubSpot, Marketo, Adobe Campaign etc. helps track customer interactions and nurture leads.

Accounting Software

Integrations with accounting platforms like QuickBooks, Sage, Xero etc. allow syncing of sales, invoicing, payments, expenses data between CRM and accounting systems.

Microsoft Office 365

Dynamics 365 CRM integrates tightly with Microsoft Office 365. This allows leveraging Excel, Outlook, SharePoint and other Office apps.

Power BI

Integrating Power BI with Dynamics 365 CRM makes CRM data available for advanced reporting and analytics.

Custom Applications

Dynamics 365 CRM can integrate with custom developed applications and databases using APIs and connectors.

How to Integrate Dynamics 365 CRM

There are several techniques to integrate Dynamics 365 CRM with other systems:

Using Native Connectors

Dynamics 365 CRM comes with native connectors to integrate with popular applications like Office 365, Power BI, Power Apps etc. These make integration seamless.

Using Integration Tools

Specialized integration platforms like Microsoft Power Automate, Zapier, and InSync can be used to connect Dynamics 365 CRM and other applications without code.

Custom Integrations

For advanced integrations, developers can use Dynamics 365 API to build custom connectors. This allows tight integration with complex systems.

Third Party Add-ons

Microsoft-certified add-ons from independent software vendors can integrate Dynamics 365 CRM with niche applications.

Key Considerations for Integration

Here are some important points to consider when planning Dynamics 365 CRM integrations:

  • Identify high-value systems to integrate that will bring maximum benefits. Avoid integrating everything.
  • Carefully map data fields between systems to sync right data.
  • Have a strategy to handle conflicts when the same data is updated in multiple systems.
  • Securely store credentials and tokens for integrated systems.
  • Test integrations thoroughly before rolling them out to users.
  • Monitor integrations regularly to ensure sync is happening successfully.
  • Keep integrations up-to-date when applications or APIs change.

Frequently Asked Questions

What applications can Dynamics 365 CRM integrate with?

Dynamics 365 CRM can potentially integrate with hundreds of business applications for ERP, marketing, sales, finance, e-commerce, and more. Native integrations are available for Microsoft apps like Office 365.

Does Dynamics 365 CRM integrate with QuickBooks?

Yes, Dynamics 365 CRM can be integrated with QuickBooks Online and Desktop editions using native connectors or third-party integration tools.

Can Dynamics 365 CRM integrate with MailChimp?

Yes, MailChimp integration allows syncing Dynamics 365 CRM contacts with MailChimp subscriber lists for email marketing.

What is the benefit of Dynamics 365 and Power BI integration?

Integrating Power BI pulls CRM analytics and reports into Power BI’s advanced visualization capabilities. This provides richer insights.

Can Dynamics 365 CRM integrate with mobile apps?

Yes, Dynamics 365 CRM data and features can be exposed to custom mobile apps through the Dynamics 365 API and Mobile SDK.


Integrating Dynamics 365 CRM unlocks tremendous value by making data available across multiple business systems. Native connectors, third-party integrations, and custom development provide flexibility. Careful planning is required for maximum benefit. Integrations enhance productivity, reporting, analytics, and business processes.