The Top Trends in Content Management For 2023

The Top Trends in Content Management For 2023-01

Several corporate leaders have reevaluated their content management systems and strategies as a result of advances in brand identity design, artificial intelligence, remote work requirements, and data privacy concerns.

Enterprise content management (ECM) systems are used by businesses to build centralized information repositories, but these systems are now increasingly offering AI capabilities to automate workflows, such as optical character recognition (OCR) and speech recognition.

Portals have undergone continual improvement during the past 15 years. With advancements in online technology, portals have evolved from simple content display platforms with limited personalization options to projects utilizing extensive web service integration, Web 2.0 technologies, and methodologies. According to Statista, the market for content management software applications is anticipated to grow to 48.3 billion dollars by 2022. The market is anticipated to expand at a compound annual growth rate of 1.1 percent until 2026, indicating that the market won’t experience significant gains in the next years.

This article demonstrates how businesses can implement a cost-effective and worthwhile portal project as opposed to engaging in an expensive and difficult endeavor. We’ll also look at how the notion of the CMS enterprise portal and its interactions with customers are changing as a result of the current generation of portals.

  1. New Platforms for User Experience

New Platforms for User Experience-01

The evolution of traditional portal software into User Experience Platforms (UXP) is one of the key trends that can be seen among the many portal suppliers.

The primary value proposition of the UXP is the provision of an easy-to-deploy portal that comes pre-integrated with key features. Also, it emphasizes the usage of lean web technologies (such widgets, Ajax/HTML5, and REST), which are noted for their quick implementation times, and excellent user experience (usability, customer journey).

Depending on the market niche in which it excels, a UXP has a variety of capabilities. Although it may appear that the majority of UXPs will offer fundamental services like content management, experts claim that there are various “ethos” types, including customer, employee, collaboration, and business application, that characterize the primary approach of the UXP.

For instance, an employee portal is more likely to have a document collaboration package, whereas a consumer portal will come with targeting and analytics tools out of the box. The first step in picking the best user experience platform solution is to fully comprehend the mission of your CMS enterprise portal project and its essential requirements.

The outdated portals notably face significant threats from the new consumer platform. Web platforms of today are anticipated to be data-driven, individualized, and customer-focused environments. Also, the user experience shouldn’t be inferior to that of other online businesses (such as Apple, Google and Amazon). This trend, towards a customer-centric platform, has far deeper consequences for the function of the portal inside the company, as will be shown later.

  1. The Lean Portal

The Lean Portal-01

The characteristics of the portal itself are a significant development in the portal market. The ideas of the “Lean Portal” and the “Portal-Less” portal were first suggested by Gartner a few of years ago. Traditional portals, which grew to be overly feature-rich and complex, can be replaced by lean portals. Conventional portals have a bad reputation for going over budget, missing deadlines, and in the worst cases, not meeting specifications.

Built on cutting-edge Web 2.0 technologies like AJAX, widgets, representation state transfer (REST), and WOA/SOA methods, The Lean Portal is a compact and simple to deploy portal. Lean Portals take the place of the traditional container-oriented portal paradigm while maintaining the portal’s primary function of giving users of the enterprise a personalized point of access to pertinent data, business processes, and people.

Organizations discover that a Lean Portal provides over 80% of the required capability in a matter of months without compromising security and sophisticated integration requirements, according to Gartner.

Built on cutting-edge Web 2.0 technologies like AJAX, widgets, representation state transfer (REST), and WOA/SOA methods, The Lean Portal is a compact and simple to deploy portal. Lean Portals take the place of the traditional container-oriented portal paradigm while maintaining the portal’s primary function of giving users of the ERP solutions a personalized point of access to pertinent data, business processes, and people.

Organizations discover that a Lean Portal provides over 80% of the required capability in a matter of months without compromising security and sophisticated integration requirements, according to Gartner.

Recently, some lean portal vendors have added high-value business capabilities to their lean portal offerings. These services provide content management, targeting and campaign management, as well as online channel optimization tools, resulting in a Lean UXP solution.

  1. Improved IT and Business Collaboration

Improved IT and Business Collaboration-01

As was previously mentioned, as customers connect more and more online rather than through traditional means, the enterprise-customer relationship is changing (phone and physical branches). As a result, the portal becomes the primary means of communication with the client and is one of the key places where a brand may foster greater customer loyalty and happiness.

The business teams in charge of revenue and/or customer happiness require improved tooling in order to update and optimize the online channel due to the strategic role of the Portal. Business users want to be in charge and find better ways to work with their IT colleagues; whereas previously any update to the portal required weeks or months of development and testing, business users today want to immediately implement their new initiatives.

IT teams are aware that they need to make investments in the tools and procedures that will change the portal from a platform for IT integration into a platform for business enablement that is more user- and customer-centered.

  1. Online Marketing

Online Marketing-01

The Portal is becoming into a critical platform for the customer experience thanks to the increased popularity of online and mobile apps. Digital marketers are therefore seeking for ways to improve online lead generation, increase online sales performance, and use relationship marketing strategies and best practices.

The portal, as it develops, significantly affects the client lifetime value and is unquestionably not designed solely as a platform for enterprise integration.

As a result, customer-facing Portals are now required to incorporate an increasing number of digital marketing features, including lead generation, A/B testing, targeting, and online channel optimization. Modern customer portals must also be able to aggregate user activity data, analyze it, and apply it. They must also give the organization strong capabilities to personalize the user experience and perform clever cross- and up-sell campaigns.

Conclusion

It’s obvious that ECM system designers have been paying attention to business requirements. More than ever, systems are adding features like machine learning and enhanced security settings.

The fact that software developers are aware of business requirements and shifting fashions does not, however, imply that all ECM systems are equivalent. While some trends might support your company’s objectives, others might not. Finding an ECM system that satisfies your demands is the key, regardless of which features are popular right now. If you are looking for CMS enterprise portal, and ERP solutions the get in touch with Creatix9.